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THE PROJECT
Design a logo for a new upscale corner bar in Philadelphia that represents the history of the building. Owner described the voice as "a thinking man's bar."
Client requested that an owl be incorporated into the logo to symbolize the literary references that would hang on the walls of the bar.
DESIGN PROCESS
ROUND 1 ITERATIONS
ROUND 2 ITERATIONS
FINAL LOGO SELECTIONS
COLOR EXPLORATION ROUND 1
COLOR EXPLORATION ROUND 2
FINAL STYLE GUIDE
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